PLACEMENT PRINT DESIGN FOR DESANDVANDERWOLF

PLACEMENT PRINT DESIGN FOR DESANDVANDERWOLF

PRESS RELEASE／简介

We are in the process of creating a multi disciplinary large-scale still-life photograph inspired by and based on the Dutch golden age bouquet paintings. The aim of the project is to create a trompe l’oeil photograph that, from a distance, looks like a modern take on a classical bouquet. However the close up will reveal that each flower is a women wearing a dress.

To do so we are in the process of creating a collection of garments where each garment gives the illusion of a painted or drawn floral. We are aiming to create glass masks to optimise the effect of the illusion. We will build a set and stage that will be large enough to create a flower arrangement of 12 to 15 models. They will be placed in front of the black background to create a canvas in which the dark base of the clothing will disappear. This will create the illusion where the florals and the faces form the bouquet.

We use our fashion and textiles background as a medium to create a painting and an alternate world. By combining our skills with the skills of the talented still-life photographer Louise te Poele we would like to move away from the traditional view of fashion. We want to create a platform in which the clothing is a bridge between fine art and design and where it is the medium that draws up the image.

As it were our way of painting.

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des & van der wolf 第一个系列“疯狂郁金香”是对先今欧洲的政治气候暗讽和对17世紀及18世紀启蒙时代的追思。两位设计师通过“疯狂郁金香”系列反对目前荷兰的排外主义，警醒于自由主义的渐渐消失。身为欧洲人的两位设计师Des van der Heem,和Veva van der Wolf对英国的脱欧感到被疏远。两位设计师用错视派静物摄影的方式致敬17世纪荷兰黄金时代的一副著名的郁金香油画。

荷兰黄金时代因为政治和宗教的环境宽松，留住了信奉天主教的荷兰人也吸引了大量的移民包容了难民。其中许多人受过良好的训练而且有一技之长的手工业者和懂得经营的商人创造了荷兰黄金时代的辉煌。des & van der wolf 用“疯狂郁金香”这个系列表达两位设计师对荷兰渐渐失去它曾经的开放和包容感到非常遗憾和愤怒。

Look-book的拍摄风格来源于荷兰黄金时代的典型静物油画风格。

这个系列一共有11套衣服。每一件都代表了静物油画中的一朵花。衣服上的印花用到采用丝绸，真皮，漆皮和有聚乙烯人造革的拼接.所有的服装在设计和制作的过程里都用到了刺绣和拼接的工艺。

在设计的最后加入了丝绸制作的派对帽子和漆皮手套，让最终的设计更有趣味性

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DES&VANDERWOLF – London – July 2016 to September 2016 London

WHAT I DID IN THIS COLLECTION

• Offer ideas and inspiration on fabrics and development and propose creative solution and develop concept for their first collection
• Design research for collection
• Working with Photoshop and illustration to modify designs
• Designing placement print for the collection
• Pattern cutting design for the part of the collection
• Dying fabric and swatches
• organize photoshoot